Doug Hamilton, Producer & Writer Frontline 1459 18th Street #121 San Francisco, CA 94107
By email: [email protected]
Dear Doug:
After several telephone calls and emails, Steve Johnson confirmed to me on Wednesday that you are close to the end of your interviews for on-air presentation in the April 18, 2002 Frontline segment about the meat industry and that you will not be interviewing me. Your advance website promotional introduction, which was posted after the 3-hour background discussion you and Steve had with me on January 11, drew conclusions very critical of the meat industry. Nevertheless, I believed an on air interview would provide some balanced perspective about industry initiatives to make meat safe. Your viewers need to know the meat industry works hard to improve food safety, not to impair it.
Specifically, your website description of the recent decision in Supreme Beef Processors v. USDA is biased against the industry and makes a direct reference to our organization, followed by disparaging comments from an Amicus party of the defendant. National Meat Association participated in this litigation, first as an Amicus, and ultimately as a Plaintiff/ Intervenor, because we believed USDA’s ground beef performance standard was applied at a point where it did not measure performance, and both the District Court and the Court of Appeals agreed with us. In the cancelled interview we had hoped to reassure viewers that these judicial decisions do not undermine USDA’s authority to enforce the law or even to use performance standards, but merely make sure that the government will use testing technology to truly measure performance and protect consumers..
There’s not one person working in the meat industry today who doesn’t want to provide wholesome food for Americans. They all have families and children who eat meat, and they are just as concerned about eating safe meat as every other consumer.
The meat industry does care about food safety. Safe meat is simply good business for meat processors.
Please share this letter with your viewers.
Sincerely, Rosemary Mucklow Executive Director
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